Signature Branding Projects
My main discipline lies in branding, where I focus on creating strong, cohesive visual identities. At the same time, I explore and contribute to many other creative fields, bringing versatility and fresh perspectives to my work!
Read & Repeat
Read & Repeat is a modern literary subscription that brings the charm of a local bookstore right to your doorstep.
Designed for those who savour the emotional joy of discovering a story, its brand identity is built on thoughtful minimalism, warm textures, and timeless type.
With olive tones, elegant serif fonts, and handwritten touches, it strikes a perfect balance between sophistication and warmth. From the embossed seal to the thank-you notes, every detail feels personal.
Read & Repeat celebrates the ritual of reading-slow, deep, and intimate. With quality materials and clean design, it turns a simple box of books into a moment of pause and connection.
Pearl District is a refined oyster restaurant brand identity that embodies the elegance of fine dining by the sea:
I’m always eager to learn and explore new aspects of graphic design, and lately I’ve been truly obsessed with textures; especially how paper textures, shading, and subtle glow can turn something flat into something tactile and elegant. This project became the perfect canvas to experiment and refine that passion.
Built on embossed detailing, and a rich palette of coral red and olive green, Pearl District’s identity balances modern sophistication with classic indulgence. From the delicately pressed menus to the embossed coasters every piece has been designed to give this elegant feeling a refined restaurant should carry.
This project showcases how texture and detail can elevate branding into a full sensory experience!
Pearl District
Fork & Flame
Fork & Flame is a grill & bar that brings bold flavor and fiery spirit to the table-served with a side of personality.
Inspired by the punchy red of spice jars and the unmistakable shape of a cattle tag, the brand identity nods to the roots of grilling, while giving it a clean, modern edge.
It's honest, it's fiery.
The bold type, textured backgrounds, and rustic details make it feel grounded and real-like the sizzle of a steak on the grill or the warm buzz of a night out.
Fork & Flame isn't just about good food-it's about savoring the moment, getting a little messy, and making it all taste better with great company. It's a place to kick back, dig in, and enjoy the heat.
Sierra Springs is a vibrant hotel and resort based in California, offering a nostalgic getaway filled with sunny memories and timeless charm. The goal was to craft a brand identity that feels playful yet effortlessly cool-capturing the spirit of road trips, mid-century motels, and relaxed California living.
Warm, sun-faded tones, hand-drawn illustrations, and bold, friendly typography come together to create a brand that feels both welcoming and iconic. The mix of vintage-inspired elements-like motel keys, palm trees, and classic signage-paired with casual script fonts gives it a personal, familiar warmth. It's a perfect balance of nostalgia, fun, and an easygoing sense of sophistication.
Sierra Springs
Putos Modernos is a tapas and burger bar with soul, inspired by the classic Spanish bars of the 1960s. The project was born as a nostalgic-and necessary-response to the loss of neighborhood culture caused by gentrification in major cities. Its identity brings back what's real: napkins with sharp phrases, traditional names, and that unfiltered, straight-to-the-point character that has always defined the true Spanish bar.
With a visual style that blends that iconic red, bold typography, and vintage bar-inspired references, Putos Modernos strikes a balance between irreverence and warmth. It's a tribute, filled with humor and attitude, to a way of living, eating, and chatting that needs no translation or embellishment.
An honest offering, like pan con tomate: simple, flavorful, and full of identity.
Putos Modernos
Pure Protein
Rooted in clean design and clinical minimalism, the brand delivers exactly what your body needs; nothing more, nothing less. The packaging speaks in soft neutrals and crisp typography, signaling focus, discipline, and integrity.
From zero-calorie citrus drinks to clean-cut supplements and functional snacks. The branding leans on clarity and confidence: no frills, no filler - just smart, functional fuel.
Pure Protein isn't here to shout. It's here to support-the daily rituals, the early starts, the evening lifts. It's for those who want control, consistency, and clean results, all with a design language as disciplined as they are.
